PokerStars New Jersey Publishes Figures for First Quarter
The recently launched PokerStars New Jersey has officially released the data for the first quarter and it looks like mixed results. The world’s biggest and most popular online poker site re-entered the US poker market in March 2016 for the first time since it was forced to close operations in April 2011, but only in the state of New Jersey so far.
PokerStars has been an industry leader in the country, but the figures for the initial three months aren’t massively inspiring. Many expected other poker sites in New Jersey to suffer as a result of the new PokerStars site, as it would presumably take a majority of the market share.
That scenario hasn’t happened however. As it stands now, PokerStars barely holds a lead over Partypoker and WSOP/888poker in New Jersey. From April to July this year, the New Jersey Division of Gaming Enforcement (DGE) reported that PokerStars took almost 40% of the state industry’s market share, while WSOP/888poker brought in 30%, and Borgata/partypoker also took roughly 30% of the market.
Why PokerStars isn’t easily crushing its competition isn’t really clear. It could be down to the fact that PokerStars is new to the New Jersey online poker market and will need time to build customer confidence. People often remain loyal to a specific brand and that could explain why many poker players in New Jersey haven’t immediately made the change to PokerStars from more established poker sites in New Jersey .
Some popular poker players in the US have moved to New Jersey to allow them to compete in poker tournaments on the PokerStars site. Despite seeing a recent dip in cash game traffic levels, PokerStars remains the top site in the online poker market. PokerStars can boast more cash game players than seven of its closest competitors combined. Pokerstars has over 16,000 cash game players.
888poker is attempting to compete with PokerStars however. The global company has attracted household poker names such as Kara Scott and Joe McKeehen to represent the 888Poker brand. It also became a major sponsor at the WSOP in 2015. It’s clear that the 888 poker site has a long way to go before catching up to PokerStars however.
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