Rumors suggest OnGame Network has found a buyer

Posted by Steve Ruddock on Sep 15, 2012 Posted in Poker Gossip, Poker Industry News | No Comments »

According to PokerFuse.com (one of the most reputable sources in the online poker industry) Amaya Gaming is working on a deal to purchase the OnGame Poker Network from bwin.party. The deal could be announced as soon as next month according to PokerFuse’s source (who elected to stay anonymous) coinciding with the Global Gaming Expo in Las Vegas.

Amaya Gaming is a Montreal based company that focuses on regulated online gaming companies working as a “Regulated Gaming Solutions Provider”. The company recently purchased another familiar name to old-school online poker players, Cryptologic, which is now an online casino games developer according to Dave Ferrera at PokerFuse.

OnGame is still available after a near-finalized deal between bwin.party and Shuffle Master fell through just a few months ago, leaving OnGame’s fate in limbo as the merger between bwin and Party Gaming has left the company with a duplicate product (Party Poker and the OnGame platforms), and they have had the OnGame network on the shopping block since day 1 of the merger that saw one of the largest poker rooms merge with one of the largest online sports betting sites.

While details of the sale are unknown at this time, the numbers bandied about during the Shuffle Master talks would have seen the company hand over about €30 million for OnGame, with about €20 million due at the time of the sale. The one stipulation we know of for sure is that bwin poker players will be migrated to the Party Poker platform before the sale is completed.

It’s also unclear how Amaya Gaming (or for that matter, whomever purchases OnGame) will rebrand and make use of the product. My best guess would be that the company would either partner with existing entities in regulated markets, or perhaps lease their software to potential licensees.

OnGame is currently the seventh most trafficked online poker site/network according to pokerscout.om with an average of 1,500 real-money cash-game players on the site at any point in time. The software used by the OnGame Network is above average in the online poker world, with 3-D avatars and animated graphics, making the software itself a fairly valuable commodity.

The network’s flagship sites include bwin (which will see its player base migrated to Party Poker), Betsson, Betfair, RedKings, and PokerRoom. Here is a look at all of the current poker rooms sharing the OnGame Network’s software according to PokerScout.com:

* BestPoker.com

* Betfair.com

* Betoto.com

* Betsafe.com

* Betsson.com

* bwin.com

* CasinoEuro.com

* CoralPoker.com

* EuroPoker.com

* GalaPoker.co.uk

* GoalWin.com

* GuruPlay.com

* Heypoker.com

* PAF.com (Spade Network)

* Poker.gr

* PokerIdol.com

* PokerLoco.com

* PokerRoom.com

* RedKings.com

* ScandicBookmakers.com

* SmartLivePoker.com

* WhiteBet.com

 

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