Who will be the hardest hit by Black Friday?
A week on from online poker’s Black Friday we are starting to see the industry resettle and as the situation becomes less, and less, murky there are some clear-cut winners and losers coming to light. In this article I want to take a look at one of the hardest hit parts of the online poker industry, excluding the three poker sites themselves of course!
One look at the major poker media pages and affiliates pretty much tells the story: instead of Full Tilt Poker and PokerStars advertising occupying prime advertising real estate we are seeing ads like “New Full Tilt Poker sites” and “Poker sites still accepting US players” in their place. This is why I feel the older online poker affiliates will be one of the hardest hit entities after Black Friday.
Basically, the US crackdown has not only put smaller online poker rooms on somewhat equal footing with the big boys, but it has done the same for affiliates. Longstanding affiliates –most of which focused on the US market– will no longer have the revenue from their bread and butter sites of Full Tilt Poker and PokerStars to draw on. Imagine being the affiliate that signed up Randy “nanonoko” Lew, Dusty “Leatherass” Schmidt or any of the high-volume mid-stakes grinders who were likely generating hundreds of thousand of dollars in rake by themselves.
Now affiliates that once had the revenue to buy up their own advertising will be taken down a notch, which might allow newer, smaller, affiliates the chance to gain a solid foothold in the market.
Tags: Advertising, Big Boys, Black Friday, Bread And Butter, Entities, Equal Footing, Foothold, Full tilt Poker, Grinders, High Volume, Lew, Notch, Online Poker, Poker Affiliates, Poker Rooms, Poker Sites, PokerStars, Rake, Us Crackdown, Winners And Losers
Leave a Reply
High Stakes News
- • Philipp Gruissem wins another Super High Roller
- • Huge cash game rumored to be taking place at Aria
- • Isildur1 starts fast in PokerStars $1 mil Freezeout
- • High Stakes Poker Games Still In Demand
- • Poker’s best take part in the Million Dollar Cash Game
- • Phil Galfond advocates sweeping changes to online poker
- • Ilari Sahamies is biggest online poker winner in 2011
- • Is Sam Trickett the best poker player in the world?
- • Isildur1 back and crushing the games at PokerStars
RummyRoyal.com giving away a Free $5 to new players
Online Rummy players can take advantage of an exciting new promotion a …
Lock Poker announces new exclusive tournament schedule
The Revolution Gaming Network has overhauled their tournament schedule …
Receive $10 Free from Winner Poker
Winner Poker is now offering new players at the site a free $10 deposi …
New Full Tilt VIP Program targets high-volume players
After recently dropping to #4 in the traffic rankings, according to po …