Ultimate Poker will be first legal US online poker room

Posted by Steve Ruddock on Apr 30, 2013 Posted in Poker Industry News, US Poker News | No Comments »

AntonioSince the day the Nevada legislature legalized online poker in the state the race has been on among potential providers to be the first in the market, and after numerous postponements and missed launch dates, one room is now apparently ready to open its doors and start dealing real-money online poker games. Today, April 30, 2013, will now go down as the day that Ultimate Poker dealt the first legal, real-money, hand of online poker in the United States according to a Washington Post article.

Ultimate Poker is part of Ultimate Gaming, which is owned by Fertita Interactive, which in turn is owned by Fertita Entertainment (did you get all of that?) the parent company of several well-known brands such as the Ultimate Fighting Championship (UFC) and Station Casinos. In 2011 Fertita Interactive purchased software designer Cyber Arts, which they used to create the Ultimate Poker software that will be used.

In addition to signing Antonio Esfandiari as a “Brand Ambassador” earlier this year, Ultimate Poker is looking to capitalize on the Ultimate Fighting Championship brand, especially since both activities appeal to the same demographics, but the name does elicit memories of Ultimate Bet, the infamous online poker room that was not only home to the Super-User scandal but also left what players remained high and dry in the aftermath of Black Friday. It should be stated loud and clear that Ultimate Poker has no affiliation whatsoever with Ultimate Bet.

Ultimate Poker is expected to go online at 9 AM, with players able to partake in cash-games, tournaments, deposit and withdraw from the site (which can be done via MasterCard a bank transfer, or heading down to a Station Casino and handing them cash. Initial stakes for cash games range from $.01/$.02 tables up to $10/$20 and the site will be running tournaments throughout the day including a daily $50 tournament sporting a $1,000 guarantee. Players from around the globe can register an account on the site, but only people physically inside Nevada borders (residents and visitors) will have the option to deposit money and play at the real money poker tables.

Now that online poker has officially launched in Nevada, all eyes will be squarely focused on the analytics of Ultimate Poker and any other sites that join them in the coming days and weeks. The best case scenario is that Ultimate Poker launches without any glitches or technical problems and the small Nevada player-pool is able to keep games going around the clock. On the other hand, some people fear that Nevada online poker could be a ghost-town of sorts, with sites unable to attract enough players to keep games running around the clock.

So now we are in wait and see mode.

*Resources: www.ultimatepoker.com, www.washingtonpost.com

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