Full Tilt Poker adding Ambassadors for UKIPT and ANZPT
Over the past couple weeks Full Tilt Poker has been adding Ambassadors to their roster of sponsored pros. These Ambassadors are not full-fledged FTP Pros (that distinction is reserved for Gus Hansen, Tom Dwan, and Viktor Blom) rather they are like seasonal work, short-term sponsorships where a player represents Full Tilt Poker over the course of a season on a specific poker tour.
Back in May Full Tilt Poker announced three ambassadors for the Eureka Poker Tour, Robert Cezarescu, Hana Soljan and Andras Nemeth. The site then announced ambassadors for the Brazilian Series of Poker (BSOP).
The next batch of Ambassadors were announced last week as Full Tilt Poker announced Martins Adeniya, Sinem ‘Sin’ Melin, Dermot Blain, and Ben Jenkins as Ambassadors for the PokerStars UKIPT. Today the site announced that Jonathan Karamalikis, Liam O’Rourke and Tom Grigg would serve as official ambassadors for the PokerStars ANZPT.
Full Tilt’s marketing campaign for the two tours is the first example of the two companies (PokerStars and Full Tilt Poker) working in tandem since PokerStars bought the flailing Full Tilt Poker brand last year, repaid its European customers, and relaunched the site in November. Both companies operate under the Rational Group umbrella.
By using ambassadors Full Tilt Poker is able to target specific demographics by choosing regional poker pros over more widely known names that may not be as tuned-in to the local players. The short-term deals will also allow Full Tilt to pick dedicated representatives who are going to move the FTP brand forward.
Here is a look at the new Full Tilt Poker ambassadors on the UKIPT:
* Martins Adeniya
* Dermot Blain
* Ben Jenkins
* Sinem “Sin” Melin
The UKIPT ambassadors debuted at the UKIPT Galway festival, where they competed in events throughout the series (not just the Main Event) as well as marketing and representing Full Tilt poker’s interests.
Here is a look at the new Full Tilt Poker ambassadors on the ANZPT:
* Jonathan Karamalikis
* Liam O’Rourke
* Tom Grigg
The ANZPT ambassadors will debut on the tour’s next stop in Queenstown where they will serve a similar role as the UKIPT ambassadors: Meeting Full Tilt qualifiers and appearing at exclusive FTP events.
You can find out more information on each of these tours by visiting the following websites:
PokerStars UKIPT: http://www.ukipt.com/
PokerStars ANZPT: http://www.anzpt.com/
PokerStars Eureka! Poker Tour: http://www.eurekapokertour.com/
PokerStars BSOP: http://www.pokerstars.com/bsop/
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