PokerStars And Bertrand “ElkY” Grospellier Part Ways After Ne

Posted by Carolyn on Jan 31, 2018 Posted in Poker News | No Comments »

French poker pro Bertrand Grospellier commonly known as ‘ElkY’ has announced his departure from Team Pokerstars Pro after a relationship that lasted nearly 12 years. Grospellier recently made the announcement via his Twitter account but did not precisely confirm why he decided to part ways after a relationship that lasted for over a decade.

Grospellier Hints At Possible Reasons For Resigning

Grospellier did not specifically state why he left Team PokerStars but subtly hinted that PokerStars had changed its marketing strategy in the last few years and it was no longer in line with what Grospellier had in mind. He released a statement in which he thanked Pokerstars for the years that he has been with the brand and remained grateful for the opportunities it provided him to travel and make acquaintances within the global poker community.

In his statement, Grospellier said, “After 11,5 years of a great partnership, it is time to move on for Pokerstars and I…Team Pro used to be a core part of their strategy, but it became evident this was not the case anymore during the last few years. I respect that.”

PokerStars has followed a marketing strategy over the years of hiring brand ambassadors to cover specific markets. However in recent times, PokerStars has placed an emphasis on hiring celebrities and sports stars to promote the game of poker globally instead of being market specific. Given the fact that PokerStars is looking to penetrate the shared liquidity poker agreement with France, Spain, Italy and Portugal – it is surprising that they let go of Grospellier who leads France’s all-time career money list but makes sense if the new marketing strategy is for real.

Grospellier Keen To Move On To New Ventures

Grospellier also hinted that 2017 had made it clear to him that it was time to stop and open a new chapter in his life. The French poker pro made it clear that the breakup with PokerStars was civil and there was no hard feelings from both sides. Eric Hollreiser, Director of Corporate Communications at the Stars Group replied to Grospellier’s tweet and thanked the poker pro for his support and partnership with the brand for all these years.

The 36 year old Grospellier said that he was still too young to be sponsored and believes that there is much more waiting on the horizon for him. He also mentioned that he will be getting involved in a new project shortly and teased his fans with the closing words ‘more info soon’.

While a new poker project or collaboration is logically what’s to be expected from Grospellier, there is also speculation that he might be doing something in the eSports scene once again as he made his return to the competitive field in 2015 as a member of Team Liquid to play Hearthstone: Heroes of Warcraft.

Grospellier is the fourth Team Pokerstars Pro that has left the brand in the last two months, following Felipe Ramos, Vanessa Selbst, and Jason Mercier.

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